A press release toolkit is designed to provide you with some guidance and ideas for public relations or PR activities to raise awareness of World Sleep Day (WSD) within your country. It will give you some background information on WSD and provide guidance on how you can adapt and use the World Association of Sleep Medicine (WASM) template materials for your own activities.  Indivdiauls who are interested to help spread the word about the importance of sleep medicine worldwide can contact WASM's Executive Director Allan O'Bryan at This e-mail address is being protected from spambots, you need JavaScript enabled to view it or +1.507.206.1235 to obtain a free copy of our toolkit.